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Ebook E-Business and E-Commerce management: Strategy, implementation and practice (4th edition) - Dave Chaffey

Ebook "E-Business and E-Commerce management: Strategy, implementation and practice (4th edition)" is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organization towards e-business. It is your guide to how all types of companies can prosper through e-business. A primary aim of this book is to identify and review the key management decisions required by organizations moving to e-business and consider the process by which these decisions can be taken.

Từ khóa: E-Business and E-Commerce management, Dave Chaffey, Electronic commerce, Business enterprises, Computer networks, E-commerce fundamentals, E-business infrastructure, E-business strategy, Supply chain management

798 p tvs_dhktna 27/08/2023 18 0

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