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Ebook Global marketing (Seventh edition) - Svend Hollensen

Ebook "Global marketing (Seventh edition)" value chain off ers the reader an analytic decision-oriented framework for the development and implementation of global marketing programmes. Consequently, the reader should be able to analyse, select and evaluate the appropriate conceptual frameworks for approaching the fi ve main management decisions connected with the global marketing process.

Từ khóa: Global marketing, Global marketing (Seventh edition), Svend Hollensen, Internationalization theories, The firm’s international competitiveness, Global marketing research, The international market selection process

873 p tvs_dhktna 27/08/2023 16 0

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