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Ebook Marketing 4.0: Moving from Traditional to Digital – Part 1

(BQ) Ebook Marketing 4.0: Moving from Traditional to Digital – Part 1 presents the following content: Chapter 1: Power shifts to the connected customers; Chapter 2: The paradoxes of marketing to connected customers; Chapter 3: The influential digital subcultures; Chapter 4: Marketing 4.0 in the digital economy; Chapter 5: The new customer path; Chapter 6: Marketing productivity metrics; Chapter 7: Industry archetypes and best practices.

Từ khóa: Ebook Marketing 4.0, Marketing 4.0, Traditional Marketing, Digital Marketing, Connected customers, The paradoxes of marketing

126 p tvs_dhktna 02/06/2023 17 0

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