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Ebook Marketing and the concept of planning and strategy: Part 1

Ebook Marketing and the concept of planning and strategy: Part 1 include of the following content: Marketing and the concept of planning and strategy, strategic marketing, corporate appraisal, understanding competition, focusing on the customer, scanning the environment, measuring strengths and weaknesses, developing marketing objectives and goals, strategy selection, portfolio analysis, organizational structure, strategic tools, market strategies, product strategies, pricing strategies, distribution strategies, promotion strategies, global market strategies, the gillette company (A).

Từ khóa: Marketing planning, Marketing strategy, Strategic marketing, Corporate appraisal, Understanding competition, Focusing on the customer

563 p tvs_dhktna 02/06/2023 11 0

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