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Ebook Marketing 4.0: Moving from Traditional to Digital – Part 1
(BQ) Ebook Marketing 4.0: Moving from Traditional to Digital – Part 1 presents the following content: Chapter 1: Power shifts to the connected customers; Chapter 2: The paradoxes of marketing to connected customers; Chapter 3: The influential digital subcultures; Chapter 4: Marketing 4.0 in the digital economy; Chapter 5: The new customer path; Chapter 6: Marketing productivity metrics; Chapter 7: Industry archetypes and best practices.
126 p dhktna 02/06/2023 16 0
Từ khóa: Ebook Marketing 4.0, Marketing 4.0, Traditional Marketing, Digital Marketing, Connected customers, The paradoxes of marketing
Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2
(BQ) Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 presents the following content: Chapter 8: Human-centric marketing for brand attraction; Chapter 9: Content marketing for brand curiosity; Chapter 10: Omnichannel marketing for brand commitment; Chapter 11: Engagement marketing for brand affinity.
81 p dhktna 02/06/2023 12 0
Từ khóa: Ebook Marketing 4.0, Marketing 4.0, Traditional Marketing, Digital Marketing, Human-centric marketing, Content marketing for brand curiosity
Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management: messages, media, and measurement; chapter 10: creating effective and creative advertising messages; chapter 11: selecting message appeals and picking endorsers; chapter 12: assessing ad message effectiveness; chapter 13: planning for and analyzing advertising...
394 p dhktna 02/06/2023 10 0
Từ khóa: Integrated marketing communications, Advertising management, Analyzing advertising media, Creative advertising messages, Traditional advertising media, Consumer-oriented promotions
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